One of the pillars of search engine optimization is link building. Initially link building was organic but later search engines began giving higher priority to link to inorganic techniques. These techniques degraded the ranking system. Search engine made several changes in their ranking algorithm and increase the importance of organic natural link building process. But you have to do several things to improve your website’s search ranking.
Social Media
Social media has grown greatly in the recent years. Search engines believe that links that are sharing through social media are true quality indicators because unless the content is strong, reader will not share it. Also optimizing your website content social bookmarking sites that is a good way of increasing traffic and build links. Also get good ranking with more number of likes on Facebook or more number of followers on twitter.
Guest Blogging
Guest blogging is a great way to obtain genuine high quality links and hence rank well. It is especially useful for link building because it gets you editorial class links. You can write high quality content and include the link of your website and post it on relevant blogs. You could also invite the blog owners to guest blog on your site and post their links.
Quality Links
Quality of links has always been important, but it is paramount now. There is no definite definition for a high quality link. If the link is genuine, Google does not mind. Currently, you get a lot of credit if you have links from .gov, .edu and such websites.
Blog Commenting
Blog commenting serve as excellent sources of genuine links and are given high priority by search engines. Make sure that there are no spam comments, as a result your site is degraded in ranking.
Get coverage for your site
Get good coverage for your website. You can do this by getting news blogs to cover your business and by submitting press releases. The links obtained through these sources are regarded as very highly. Latest trends in building rotate around link baiting that is to creating such strong content that other bloggers and websites owners will want to link with you. Through this means the links you get is the greatest way to increase your place in search engine ranking pages.
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